Public Relations Manager
ReUse Works
Showcase of Jordan's PR Work for a Bellingham nonprofit
Volunteer Public Relations, ReUse Works
Bellingham, Washington
April 2019 - June 2019
From April - June 2019, I volunteered my public relations services to a local nonprofit called ReUse Works. Working with a nonprofit with two project businesses in Ragfinery and Appliance Depot, I had the unique opportunity to help build their brand, voice and position. I created a branding guide, media kit, media backgrounder, public service announcements, press release template and a FAQ for the business.
The contents below are the public relations services I provided for ReUse Works in Bellingham, Washington.
Branding Guide
The purpose of this branding guide is to create a consistent image of ReUse Works and their presence in the community.
The branding guide is designed to help current and future ReUse Works members, particularly those involved with the business’ social media, understand the brand objectives. This guide will lead the club to brand consistency, making ReUse Works' presence in the community more visible and recognizable.
Media Kit
The purpose of this media kit is to give journalists easy access to any information they could use to write a story on ReUse Works The media kit includes a media backgrounder, an FAQ, logos with the tagline, potential story ideas, media clips and photos.
PSAs
Radio PSA
The purpose of this radio PSA is to give free publicity to ReUse Works through radio ads. The audio gives an idea of how the script should sound.
Script
Video PSA
The purpose of this video PSA is to give free publicity to ReUse Works. The video gives a short description of the good that ReUse Works does. Video was scripted and edited by myself.
Print PSAs
The purpose of these print PSAs is to give free publicity to ReUse Works through the placing these PSAs in places like buses. The print PSAs were made by myself and they give a quick little fact on why ReUse Works does good for the environment.
Poster
